What We’ve Built, What We’ve Learned — and Where We’re Going
I’m heading into vacation with a full heart and a tired brain—the good kind of tired. The kind that comes from momentum, from solving real problems, from building something that actually ships.
The last six months at Strife have been intense. We’ve launched five new customer sites, rolled out some of our most powerful features yet, and started laying the foundation for what we believe is the next big shift in how people build for the web.
Here’s a look back—and a hint of what’s ahead.
Sites We Shipped
This spring, we launched golf.se, klubb.golf.se, tournytt.se, moregolf.golf.se, and ttmenergi.se—five production-grade sites powered by Strife.
That might sound like a vanity metric. It’s not. Behind each domain is a different team, different needs, different editorial flows—and one shared CMS.
Shipping real sites is how we pressure-test our ideas. It’s how we find the rough edges. It’s how we keep ourselves honest.
Each launch sharpened our thinking around reuse, structure, and flexibility. It also proved that our bet on a truly modular content model—where fields can be multilingual, linkable, and reused across documents—isn’t just elegant in theory. It works at scale.
Inclusion Is a Design Choice
We’ve written before about the discipline behind genuine quality—and golf.se was a milestone in that journey. It’s one thing to launch a beautiful site. It’s another to build one that works—for everyone.
This spring, Svenska Golfförbundet (golf.se) was recognized by CommToAct as one of the ten organizations making the most progress in digital inclusion.
That’s not a footnote—it’s a foundation.
Digital inclusion isn’t a checklist. It’s a mindset. It forces you to think deeply about contrast, structure, motion, and language. It pushes you to design for clarity, not cleverness. It reminds us that when we build well, we build for more.
From Features to Systems
A big theme for us this year has been flexibility without chaos. Editors want power, but they also want control. Developers want structure, but not rigidity. That’s the tension we’re working to resolve—not by building more tools, but by building a system.
Here’s how we’ve approached it:
- Field-level multilingual support
Translate only what needs translating. No duplication. No workarounds. Every field, every component, fully translatable.
- Linked content
Any field in any document can reference another—à la Framer’s component variables. This makes content genuinely composable and context-aware.
- Shared chapters
Reusable sections of content with global sync. Edit once, update everywhere. Think of it as “design tokens” for narrative structure.
- External reactions
Collect and visualize feedback from outside your CMS—visible and filterable inside Strife. Incredibly powerful when combined with internal metadata and workflows.
- Dynamic PDF generation
Flexible templates, localization support, real-time previews, and fully integrated linked content. Ideal for high-quality product sheets and dynamic publishing.
None of these features live in isolation. What we’re building isn’t a toolkit. It’s a content system—cohesive, composable, and extensible by design. Each feature deepens the whole, giving teams structured power across formats, surfaces, and workflows.
AI That Actually Helps
We also introduced our first set of AI-powered features, starting with SEO insights.
AI isn’t the centerpiece—but when used well, it’s a serious multiplier. Our integrated insights help teams understand how their content performs and surface specific, contextual opportunities to improve.
The goal isn’t to replace judgment. It’s to elevate it. To help teams see what matters—and act on it with confidence.
What’s Next
After the break, we’re going deeper into AI—not as a layer of gloss, but as a foundation for real web-native agents that understand structure, context, and purpose.
We’ll also refine the editorial experience. Reduce friction. Increase confidence. Empower teams.
At the core of it all is a belief:
The web is still the most powerful creative medium we have. And too much of it is locked behind outdated tools, rigid systems, or unnecessary complexity.
Our vision is clear:
Democratize the process of creating for the web.
Unleash creativity.
Make it possible for anyone to ship web experiences—and take pride in them.
Signing Off
So that’s where we are. Half a year in. Five sites live. A wave of powerful features shipped. Recognition for the values that matter. And a clearer-than-ever sense of where we’re going.
Time for a pause. A reset. A chance to catch our breath.
And then we’re back—with higher standards, bigger ambitions, and the same quiet confidence that this work matters.
See you on the other side.