Your Business Is Invisible in AI — And It's Costing You Customers
More and more B2B buyers are using AI tools instead of Google when finding and evaluating vendors. Yet most companies have no idea how they're represented in services such as ChatGPT, Claude, or Google AI Overviews. Here's what the data says — and what you can do about it.
Fredrik Därth
Customer Success Manager
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A new search landscape has already taken shape
There's been no shortage of talk about AI transforming search behavior. What many miss is that the transformation has already happened.
In 2025, AI platforms like ChatGPT, Claude, and Copilot generated 1.13 billion referral visits to websites — a 357% increase compared to the previous year. ChatGPT is now the fourth most visited website in the world, processing 2.5 billion search queries every day.
But this isn't just consumers asking everyday questions. It's increasingly B2B buyers.
Your potential customers are already searching with AI
According to Forrester, 89% of B2B buyers now use generative AI during their buying journey. One in four B2B buyers say they use AI tools more often than Google when evaluating vendors.
This means that when a marketing director, IT manager, or CEO needs a new solution they don't necessarily start on Google anymore. They ask ChatGPT. They search in Perplexity. They get answers immediately.
The question is: does your company appear in those answers?
Meanwhile, traditional visibility is collapsing
In parallel with the growth of AI search, something dramatic is happening to traditional Google traffic:
Organic click-through rates have dropped by 61% on searches where Google's AI Overviews appear
60% of all Google searches now end without a single click to a website
Zero-click searches account for 69% of all queries
This means that even if you rank well on Google, an increasing number of searches never lead users to your website. The answer is provided by AI — directly in the search results.
Why this matters for your business
The combination of these two trends creates a new reality:
More potential customers are searching through AI services instead of Google
Even those who still search via Google get answers without clicking through to your website
Visitors arriving through AI search convert at 14.2% compared to 2.8% via traditional Google search
That last point is worth pausing on. AI search traffic converts five times better. This isn't just a new channel, it's a channel with significantly higher business value.
At the same time, data shows that companies mentioned in AI-generated answers receive 35% more organic clicks and 91% more paid clicks. This creates a positive spiral — if you're visible. And a negative spiral if you're not.
The core problem: most companies don't know how they're represented
What we see in our conversations with businesses is that the vast majority have never investigated how AI services describe them. And when they do, they're often surprised:
Some companies aren't mentioned at all, despite being established players in their industry
Some have incorrect information presented about their services
Some discover that competitors are consistently recommended instead
Unlike Google, where you can monitor your ranking and optimize your SEO, AI visibility remains a blind spot for most organizations. There's no Google Search Console for ChatGPT.
What determines whether your company appears in AI?
AI models build their answers based on a combination of factors:
How you're mentioned on external sources, industry sites, and in discussions
The quality and structure of your own content
How clearly your offering and positioning are communicated digitally
How often and in what contexts your brand is mentioned online
It's not about gaming AI algorithms. It's about having a digital presence that's clear, structured, and credible enough for AI models to understand and recommend you.
What can you do?
The first step is understanding where you stand today. You need to know:
How your content is structured today
How AI services describe your company and your offerings
Which of your competitors are visible and being recommended
Where there are gaps or inaccurate information
Which search queries are relevant for your target audience in the AI context
Without that picture, you're making decisions in the dark.
Free AI Visibility Audit
We now offer a free AI Visibility Audit where we analyze how visible your company is across the AI services your potential customers actually use.
You'll receive a concrete report covering:
How AI services describe and recommend (or don't recommend) your company
How well your website is structured for AI search visibility
Actionable insights on what's needed to improve your AI visibility
The analysis is completely free, no strings attached. We'll get back to you within three business days with your analysis. Leave your details in the form below to request your audit.
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