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Updates from the Strife team

/blog/how-to-use-ai-for-authentic-content-without-losing-your-creative-voice

How to Use AI for Authentic Content Creation Without Losing Your Voice

AI can speed up content creation, but without the right approach it risks making your work feel generic. This post shows how communicators can use prompts, tools, and workflows to keep content authentic, creative, and engaging — with AI as a partner, not a substitute.

/blog/the-hidden-ai-bottleneck-real-time-data-agility

The Hidden AI Bottleneck: Real-Time Data Agility

Most AI projects don’t collapse because of bad models. They fail because data arrives too late, too siloed, or too messy. In a recent Forbes interview, RavenDB CEO Oren Eini explained why real-time data agility is the hidden bottleneck—and how companies that fix it are turning pilots into production. At Strife, we use RavenDB’s agent-driven infrastructure to make sure AI runs on live data, not scraps.

/blog/what-is-an-ai-agent

What Is an AI Agent - and How It’s Changing the Way We Work With Content

AI agents are changing how content teams work. Instead of clicking buttons to trigger isolated AI features, editors can now collaborate with autonomous digital co-workers that plan, create, and improve content behind the scenes. Here’s how they work — and how Strife uses them to make content management faster, smarter, and more human.

/blog/what-weve-built-what-weve-learned-and-where-were-going

What We’ve Built, What We’ve Learned — and Where We’re Going

We believe building for the web should be powerful and creative—not chaotic. This mid-year update covers the features we’ve shipped, the systems we’ve refined, and how we’re moving toward a future shaped by intelligent content agents.

/blog/ttm-energi

Boosting Go To Market productivity for TTM Energi-produkter

This case story highlights how TTM transitioned from a fragmented setup to a unified platform and the tangible benefits they’ve seen from consolidating tools, simplifying workflows and enabling consistent, multi-channel product communication.

/blog/the-new-golfse-is-live

A great sport just got a great digital home

Today’s not just another day — we’re officially launching the new golf.se together with our friends at the Swedish Golf Federation (SGF) and our partner Wilson Creative. A great sport has now received a digital presence that truly matches its spirit and scale. 🏌️‍♀️🚀

/blog/the-discipline-behind-genuine-quality

The Discipline Behind Genuine Quality

Everyone claims to value quality. Few actually deliver it. “Quality” is a word stamped on pitch decks and websites, but too often, it doesn’t survive the journey from aspiration to execution.

/blog/why-we-do-work-trials-at-strife

Hiring Through Experience, Not Interviews

At Strife, we believe that building a great company starts with building a great team. That’s why we’ve introduced paid work trials into our hiring process—a practice inspired by companies like Linear, Automattic, and Gumroad. Today, we’re wrapping up our first trial, and we’re thrilled with the results.

/blog/time-to-think-local

Why Europe Should Take Back Control of the Cloud – Starting with Strife CMS

As geopolitical tensions grow, Europe faces the urgent need to reduce its dependence on U.S.-based cloud giants like AWS and Azure. A strategic starting point is migrating content management systems to European alternatives. Strife CMS, hosted on Hetzner, offers a secure, cost-effective, and sovereignty-focused solution. With strong data protection, GDPR compliance, and competitive pricing, Strife CMS enables organizations to take a practical first step toward digital independence and resilience within the EU ecosystem.