Strife PIM
A flexible PIM system — structured your way
Product information management that adapts to how your product range actually works — not the other way around. Centralize product data, streamline collaboration, and feed the right information to the right channels.
Sounds familiar?
When product data is everywhere, it's nowhere
Scattered across different storage
The latest product specs? Somewhere between three Excel files, a shared drive, and someone's laptop. Everyone has their own master version.
A PIM that fights your logic
Your product range has its own structure. Most PIM platforms force you into theirs. The result: workarounds, duplicate entries, and an internal PIM superuser everyone relies on.
Disconnected from the rest
Product data in the PIM, images in a folder somewhere, content on the website. Keeping them in sync is a full-time job — and it still falls out of date.
What Strife PIM does
Product information management that matches your reality
Structure, enrich, and distribute product information the way your organisation needs it — with a PIM that has the flexibility enough to grow with your assortment and business.
Model your products your way
Every product range has its own logic. Strife PIM gives you full freedom to configure product templates that reflect how your data is actually structured — not how a platform thinks it should be.
Flexible template builder for any product type
Define your own attributes, hierarchies, groupings and relations
Scale from a handful of SKUs to thousands
Find, filter, and overview at a glance
Navigate your product catalogue with ease. Use any combination of product variables to filter, sort, and zoom in on exactly the products you need no matter how large the assortment.
Dynamic filtering on any product attribute
Visual overview of product relations and hierarchies
Track data completeness and spot gaps quickly
One source of truth, every channel covered
Manage product information once, then use it everywhere. Strife PIM feeds your website, product pages, configurators, manuals, and technical specs — all from the same data set.
Automated workflows to distribute data across channels
Connect to ERP systems to enrich with master data
Generate PDF product documents directly from PIM data
The capabilities you need to support a smooth product workflow
PDF Document Builder
Create product folders, manuals, and spec sheets from your PIM data. Preview in real time, publish to your website and other channels.
Product media
Enrich products with images and video served from Strife DAM. Product information and media in the same platform.
ERP integration
Connect external data sources. Enrich products with master data while keeping the full picture in one place.
API-first
Headless architecture. Feed product data to any frontend, app, or third-party system via API.
The difference
What changes when product data is under control
A PIM that works with your team — not against it — changes how the whole organisation interacts with product information
No more time wasted with single source of truth for all product information
Full reliability with One version, always up to date, accessible to the entire team
Website product pages fed automatically from PIM according to your rules
PDF documents generated from PIM data and synced in minutes
New products go live as soon as the data is complete
Streamlined workflow and faster time to market with PIM, CMS, and DAM unified in one platform and interface
Unified platform
PIM, CMS, and DAM in one place. No shaky integrations, no data sync headaches.
European hosting
GDPR compliant. Product data stays in Europe, not subject to the US CLOUD Act.
Scales with you
From a hundred products to tens of thousands. The platform grows with your assortment.
No lock-in
API-first architecture. Your data is yours, use it wherever you need it.
FAQ
Common PIM questions
What is a PIM system?
A PIM — "Product Information Management" — system is where you centralize, structure, and manage all product data in one place. Instead of spreadsheets scattered across drives and inboxes, a PIM gives your team a single source of truth for every product attribute, description, specification, and asset. From there, that data feeds your website, printed materials, sales tools, and any other channel — consistently and automatically.
Who benefits from a PIM?
Any organisation that manages a product range, whether it's 50 SKUs or 50,000, and needs that information to be accurate, up to date, and accessible across the team. Common scenarios where a PIM makes a clear difference: 1. Product data is maintained in multiple spreadsheets by different people. 2. Updating product information on the website is a manual, error-prone process. 3. Sales teams and marketing work from different versions of product specs 4. Expanding to new markets or channels requires reformatting data from scratch
How Strife PIM works differently
Many PIM platforms assume a rigid data model. Your products need to fit their structure — and when they don't, you end up with workarounds, duplicate fields, and a designated "PIM expert" everyone depends on. Strife PIM starts from your product logic. You define the templates, attributes, hierarchies, and relations that reflect how your range actually works. And because PIM, CMS, and DAM live in the same platform, your product data flows directly into your website, PDF documents, and other channels without integration headaches.
Want to see how it works with your products?
We'll walk through Strife PIM with your product data and structure so you can see what it would actually look like.