Terms of Service

These Terms of Service (the "Agreement") govern your access to and use of the Strife Service. The Strife Service is provided by Strife AB, a Swedish limited company with company registration number 559295-1114 and registered address Larmgatan 5, 392 32 Kalmar, Sweden ("Strife", "we", "us").

By registering for an account, accessing the Strife Service, or accepting this Agreement through any other mechanism we provide, you agree to be bound by this Agreement, our Privacy Policy, and our Data Processing Agreement where applicable. If you are entering into this Agreement on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and "Customer", "you", and "your" refer to that entity.

If you do not agree to this Agreement, you must not register for or use the Strife Service.

1. Definitions

"Strife Service" means the software-as-a-service platform made available by Strife, including the Strife studio interface, Strife API, Strife CMS, Strife PIM, Strife DAM, Strife Intelligence, PDF Builder, and any related documentation, updates, and support we provide.

"Customer Content" means any content, data, text, images, files, code, configurations, metadata, and other materials that Customer or its authorized users upload, input, or otherwise make available through the Strife Service.

"Authorized User" means any individual whom Customer permits to access the Strife Service on Customer's behalf.

"Workspace" means the dedicated environment provisioned for Customer within the Strife Service.

"Documentation" means the technical and user documentation we make available at developers.strife.app.

"Personal Data", "Data Controller", "Data Processor", "Processing", and "Data Subject" have the meanings given in Regulation (EU) 2016/679 (the "GDPR").

"Data Processing Agreement" or "DPA" means the agreement governing our Processing of Personal Data on Customer's behalf, available at https://strife.app/en/dpa.

"Confidential Information" means any non-public information disclosed by one party to the other that is marked or reasonably understood to be confidential, including business plans, pricing, technical information, and Customer Content. Confidential Information does not include information that is already public, was already known to the receiving party, is received from a third party without restriction, or is independently developed.

2. The Strife Service

Strife provides a cloud-based content management platform. The specific features, usage limits, and service tier available to Customer depend on the subscription plan selected by Customer.

Strife will provide the Strife Service in accordance with this Agreement. We operate the Strife Service primarily on cloud infrastructure located within the European Union and the European Economic Area. Customer Content is by default stored in RavenCloud, a managed database service provided by the RavenDB group (RavenDB Inc., RavenDB Ltd, and RavenDB Europe Ltd), running in an EU region of Microsoft Azure. Enterprise customers may, on a case-by-case basis, request that Customer Content is stored instead in a dedicated RavenDB cluster operated by Strife on Hetzner infrastructure in Germany or Finland.

Applications, websites, or other deliverables built using the Strife Service are not part of the Strife Service. Hosting of Customer applications outside the Strife Service is outside the scope of this Agreement unless separately agreed.

3. Account Registration and Authorized Users

To use the Strife Service, Customer must register for an account and provide accurate, complete information. Customer is responsible for maintaining the confidentiality of account credentials and for all activities that occur under Customer's account.

Customer is responsible for its Authorized Users' compliance with this Agreement. Customer must promptly revoke access for any individual who ceases to be an Authorized User.

Customer must notify Strife without undue delay of any suspected unauthorized access to its account.

Authentication to the Strife Service uses passwordless methods only. Strife does not offer login with a static password and does not store passwords. Customer is responsible for the security of any email account, device, or other authentication factor used to access the Strife Service.

3.1 Trial and Evaluation Use

Strife may make the Strife Service available for trial or evaluation purposes at no charge, including via try.strife.app ("Trial Use"). Trial Use is governed by this Agreement, subject to the following:

(a) trial accounts are time-limited and subject to usage caps that may differ from paid subscriptions;

(b) certain features that are disabled by default for paid subscriptions may be pre-enabled on trial accounts and may not be configurable during the trial period. Strife Intelligence is currently pre-enabled on all trial accounts and cannot be disabled by the Customer during Trial Use. Customers who do not wish to have Customer Content processed by AI-assisted features should not register for a trial account; alternative evaluation options are available on request by contacting sales@strife.app;

(c) the warranty in Section 11.1, the service availability commitment in Section 10, and the indemnification in Section 13.1 do not apply to Trial Use;

(d) Customer Content uploaded during a trial will be deleted within 30 days after the trial period ends, unless Customer converts to a paid subscription within that period;

(e) Customer shall not upload special categories of personal data (Article 9 GDPR) or data subject to specific sectoral regulation (such as patient records or financial account data) to a trial account;

(f) Strife may terminate or modify Trial Use at any time without notice.

4. Fees, Invoicing, and Payment

4.1 Fees

Customer will pay the fees for the Strife Service as set out in the applicable order form, pricing page, or other written agreement. Fees are quoted and invoiced in Swedish Krona (SEK), Euro (EUR), or US Dollars (USD), depending on Customer's location and the applicable order form.

Fees accrue from the date Customer is first granted access to its Workspace, whether the Workspace is used for testing, evaluation, content population, development, or production. Development environments provisioned by Strife to a partner for that partner's internal use do not constitute Customer's access to the Strife Service.

4.2 Payment

Unless otherwise agreed in writing, fees are charged in advance for each billing period using the payment method Customer has provided. If Strife allows Customer to pay on invoice, invoices are due within 30 days of the invoice date.

4.3 Late payment

If Customer fails to pay any undisputed amount when due, Strife may charge interest on the overdue amount at the rate set out in the Swedish Interest Act (Räntelagen 1975:635). If an undisputed invoice remains unpaid 15 business days after written reminder, Strife may suspend the Strife Service until payment is made in full.

4.4 Taxes

All fees are exclusive of taxes. Customer is responsible for all applicable VAT, sales tax, withholding tax, and other taxes, except taxes imposed on Strife's net income.

4.5 Renewal

Subscriptions automatically renew for successive periods of equal length unless either party gives written notice of non-renewal at least 30 days before the end of the then-current subscription period. Strife will notify Customer at least 30 days before any price increase at renewal.

4.6 Non-refundable fees

Except where required by mandatory law, fees paid are non-refundable. No partial-period refunds or credits will be issued.

4.7 Promotional arrangements

Strife may from time to time offer time-limited commercial arrangements that deviate from the fee model described in this Section 4, including arrangements under which fees are deferred or reduced for a defined period. Such arrangements apply only to the extent expressly set out in the applicable order form or a separate written offer from Strife.

5. Customer Content and Ownership

5.1 Customer's ownership

As between the parties, Customer owns all right, title, and interest in and to Customer Content. Nothing in this Agreement transfers ownership of Customer Content to Strife.

5.2 Limited licence to Strife

Customer grants Strife a limited, non-exclusive, worldwide licence to host, store, process, display, transmit, and otherwise use Customer Content solely to the extent necessary to provide the Strife Service to Customer.

5.3 Customer's responsibilities

Customer represents and warrants that:

(a) Customer has all necessary rights, licences, and consents to upload, store, and process Customer Content in the Strife Service;

(b) Customer Content does not infringe any third-party intellectual property right, right of privacy, or other proprietary right;

(c) Customer Content does not contain malware, viruses, or other harmful code; and

(d) Customer's use of the Strife Service complies with all applicable laws.

5.4 Removal of content

Strife may remove or disable access to Customer Content if we reasonably believe that it violates this Agreement, infringes third-party rights, or is required to be removed by law. Strife will notify Customer promptly unless prohibited by law or a binding order.

6. Acceptable Use

Customer will not, and will not permit any Authorized User or third party to:

(a) sublicence, resell, lease, or otherwise make the Strife Service available to any third party, except as part of Customer's own applications and websites built using the Strife Service;

(b) copy, modify, translate, create derivative works of, or merge the Strife Service with other software, except as expressly permitted by this Agreement;

(c) reverse engineer, decompile, or disassemble the Strife Service, except to the extent such restriction is prohibited by mandatory law;

(d) use the Strife Service for any unlawful, fraudulent, or harmful purpose, or in a manner that damages, disables, or impairs the Strife Service;

(e) use the Strife Service to store or transmit infringing, defamatory, obscene, or otherwise unlawful material, or material that violates any person's privacy or intellectual property rights;

(f) use the Strife Service to store or transmit malware, viruses, or other harmful code;

(g) use automated tools to scrape, harvest, or extract data from the Strife Service, except as expressly permitted by Strife;

(h) use the Strife Service to send unsolicited communications or spam;

(i) exceed documented usage limits or otherwise circumvent our technical restrictions; or

(j) remove or obscure any proprietary notices in the Strife Service.

7. Intellectual Property

Strife and its licensors own all right, title, and interest in and to the Strife Service and all related intellectual property rights. Subject to this Agreement, Strife grants Customer a limited, non-exclusive, non-transferable, revocable right to access and use the Strife Service for Customer's internal business purposes during the subscription term.

All rights not expressly granted are reserved.

8. Data Protection and Processing

8.1 Roles

When Strife processes Personal Data that Customer or its Authorized Users upload to or generate within the Strife Service (such as end-users of Customer's websites, Customer's own employees, or Customer's business contacts), Strife acts as Data Processor and Customer acts as Data Controller.

When Strife processes Personal Data about Customer's representatives, visitors to strife.app, prospects, suppliers, and job applicants for our own purposes, Strife acts as Data Controller. Our processing as Controller is described in our Privacy Policy at https://strife.app/en/privacy-policy.

8.2 Data Processing Agreement

Our Processing of Personal Data as Data Processor is governed by our Data Processing Agreement, available at https://strife.app/en/dpa. The DPA forms an integral part of this Agreement and is incorporated by reference. By entering into this Agreement, Customer accepts the DPA.

8.3 Sub-processors

A current list of our sub-processors is published at https://strife.app/en/sub-processors. We will notify Customer at least 30 days before adding or replacing a sub-processor. Customer may object to a new sub-processor on reasonable data protection grounds within 14 days of notification.

Some sub-processors are engaged only in specific circumstances. Anthropic PBC is engaged only when Customer has enabled Strife Intelligence, and Hetzner may host Customer Content directly only when Customer has opted for a dedicated self-hosted RavenDB cluster.

8.4 Personal data breach notification

Strife will notify Customer without undue delay, and in any event within 48 hours, after becoming aware of a personal data breach affecting Customer Content. We will provide Customer with the information reasonably required to meet Customer's own notification obligations under the GDPR.

8.5 AI features (Strife Intelligence)

Strife Intelligence is an optional set of AI-assisted features. It is disabled by default and engages the Anthropic Claude API only when Customer has actively enabled it. When Customer enables Strife Intelligence:

(a) Customer Content submitted through Strife Intelligence features is transmitted to Anthropic PBC for processing via the Anthropic API;

(b) Anthropic acts as a sub-processor of Strife under our agreement with Anthropic and Anthropic's commercial terms;

(c) Anthropic does not use Customer Content submitted via the API to train its foundation models;

(d) processing by Anthropic involves a transfer of data to the United States, addressed through the European Commission's Standard Contractual Clauses.

Customer may disable Strife Intelligence at any time in the Strife Service settings.

9. Security

Strife maintains appropriate technical and organisational measures to protect Customer Content against unauthorised access, loss, alteration, or destruction.

10. Service Availability

Strife will use commercially reasonable efforts to make the Strife Service available at least 99.5% of the time in any given calendar month, excluding scheduled maintenance and Force Majeure Events.

Strife will notify Customer at least 48 hours in advance of scheduled maintenance that is expected to cause significant downtime. Emergency maintenance may be performed without advance notice.

11. Warranties and Disclaimer

11.1 Limited warranty

Strife warrants that the Strife Service will materially conform to the Documentation and will be provided in a professional manner consistent with industry standards. If the Strife Service does not conform, Customer's exclusive remedy and Strife's entire liability is for Strife to use commercially reasonable efforts to correct the non-conformity.

11.2 Disclaimer

Except as expressly provided in this Agreement, the Strife Service is provided "as is" and "as available". To the maximum extent permitted by applicable law, Strife disclaims all other warranties, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

12. Limitation of Liability

12.1 General cap

Subject to Section 12.2, neither party will be liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, revenue, goodwill, or data. Each party's aggregate liability for direct damages arising out of or relating to this Agreement will not exceed the total fees paid by Customer to Strife under this Agreement during the twelve (12) months immediately preceding the event giving rise to the liability.

12.2 Exclusions

The limitations in Section 12.1 do not apply to, and do not limit either party's liability for:

(a) gross negligence or wilful misconduct;

(b) breach of confidentiality obligations under Section 14;

(c) breach of data protection obligations under applicable law or the DPA;

(d) infringement of the other party's intellectual property rights;

(e) a party's indemnification obligations under Section 13; or

(f) Customer's obligation to pay fees under Section 4.

13. Indemnification

13.1 By Strife

Strife will defend Customer against any third-party claim alleging that Customer's use of the Strife Service in accordance with this Agreement infringes that third party's intellectual property rights, and will pay damages finally awarded or amounts set out in a settlement approved by Strife. Strife's obligations do not apply to claims arising from Customer Content, Customer's modifications to the Strife Service, or use of the Strife Service in combination with products not supplied or approved by Strife.

13.2 By Customer

Customer will defend Strife against any third-party claim arising from Customer Content or Customer's breach of Sections 5.3 or 6, and will pay damages finally awarded or amounts set out in a settlement approved by Customer.

13.3 Procedure

The indemnifying party's obligations are conditional on the indemnified party promptly notifying the indemnifying party of the claim, granting the indemnifying party sole control of the defence and settlement, and providing reasonable cooperation.

14. Confidentiality

Each party will use the other party's Confidential Information only to perform its obligations and exercise its rights under this Agreement, and will protect it with at least the same degree of care it uses for its own confidential information (and no less than a reasonable standard of care). Confidentiality obligations survive termination for a period of three years, except that trade secrets and Personal Data remain protected for as long as they retain their protected status under applicable law.

15. Content Moderation

In accordance with Regulation (EU) 2022/2065 (the Digital Services Act), any person may notify Strife of content published via the Strife Service that they believe is illegal under Union or Member State law. Notices can be submitted to privacy@strife.app. We will review notices and act on them in a timely and diligent manner. Where we remove or restrict access to content, we will notify the affected Customer and provide a statement of reasons where required.

16. Term and Termination

16.1 Term

This Agreement begins on the date Customer first accepts it and continues for the subscription period set out in the applicable order form, subject to renewal under Section 4.5.

16.2 Termination for convenience

Either party may terminate this Agreement at the end of the then-current subscription period by giving at least 30 days' written notice.

16.3 Termination for cause

Either party may terminate this Agreement immediately by written notice if the other party:

(a) materially breaches this Agreement and fails to cure the breach within 30 days after written notice (or 5 business days in the case of payment default);

(b) becomes insolvent, enters liquidation or bankruptcy proceedings, or makes an assignment for the benefit of creditors.

16.4 Suspension

Strife may suspend Customer's access to the Strife Service without prior notice if Customer's use creates a material security risk, or if required by law or regulatory order. Strife will restore access as soon as the cause of suspension is resolved.

16.5 Effects of termination

Upon termination:

(a) Customer's right to access the Strife Service ceases;

(b) Customer may export Customer Content in machine-readable formats (including JSON and CSV) for 30 days following termination;

(c) after the 30-day export period, Strife will delete all Customer Content within a further 60 days, except where retention is required by applicable law;

(d) accrued payment obligations survive termination;

(e) Sections 5.1, 11.2, 12, 13, 14, 16.5, and 20 survive termination.

17. Data Portability and Service Switching

In accordance with Regulation (EU) 2023/2854 (the Data Act), Customer may export Customer Content at any time during the subscription period in structured, commonly used, machine-readable formats, including JSON and CSV. Strife will not impose contractual, technical, or financial barriers that unreasonably impede Customer from switching to another service provider.

18. Publicity

Neither party will use the other party's name, logo, or trademarks in press releases, customer references, case studies, or other marketing materials without the other party's prior written consent (email is sufficient).

19. Changes to this Agreement

Strife may update this Agreement from time to time. We will notify Customer of material changes at least 30 days before they take effect, by email or in-app notice. If Customer does not agree to a material change, Customer may terminate this Agreement by written notice before the change takes effect; Strife will refund any prepaid fees for the unused portion of the subscription period.

Continued use of the Strife Service after the effective date of a change constitutes acceptance of the updated Agreement.

20. Miscellaneous

20.1 Governing law

This Agreement is governed by the laws of Sweden, without regard to its conflict of laws principles. The UN Convention on Contracts for the International Sale of Goods does not apply.

20.2 Jurisdiction

Any dispute arising out of or in connection with this Agreement will be subject to the exclusive jurisdiction of Kalmar tingsrätt as the court of first instance.

20.3 Force majeure

Neither party will be liable for delay or failure to perform caused by events beyond its reasonable control, including natural disasters, war, terrorism, civil unrest, labour disputes, cyber attacks, or changes in applicable law, provided the affected party uses reasonable efforts to mitigate the impact and resumes performance as soon as practicable.

20.4 Assignment

Neither party may assign this Agreement without the other party's prior written consent, except that either party may assign this Agreement to an affiliate or in connection with a merger, acquisition, or sale of substantially all of its assets, with notice to the other party.

20.5 Entire agreement

This Agreement, together with the DPA and any order form, constitutes the entire agreement between the parties regarding its subject matter and supersedes all prior or contemporaneous understandings.

20.6 Severability

If any provision is held unenforceable, the remaining provisions remain in full force, and the unenforceable provision will be replaced by an enforceable provision that most closely reflects the parties' original intent.

20.7 No waiver

A party's failure to enforce any right under this Agreement is not a waiver of that right.

20.8 Notices

Notices to Strife must be sent to privacy@strife.app with a copy to our registered address. Notices to Customer will be sent to the email address associated with Customer's account.

20.9 Language

This Agreement is available in English and Swedish. In case of conflict between the two versions, the English version prevails.

21. Contact

For questions about this Agreement, contact us at privacy@strife.app.

Strife AB Company registration number: 559295-1114 Larmgatan 5, 392 32 Kalmar, Sweden